Premium Health Coverage Tailored for Entrepreneurs
Smart, affordable health insurance for business owners and self-employed professionals.
Why Choose Apex Financial Insurance?
We understand the unique needs of entrepreneurs and self-employed professionals
Tailored for Entrepreneurs
Plans designed specifically for business owners and the self-employed.
Nationwide Coverage
Access to leading healthcare providers across the United States.
Affordable Premiums
Get the right coverage without overpaying for unnecessary extras.
Licensed Advisors
One-on-one guidance from trusted insurance professionals.
How It Works
Get personalized health insurance coverage in three simple steps
Answer a few quick questions
Tell us about your needs and current situation.
Compare your best options
We'll match you with top plans tailored to your needs.
Book a free call
Review your options with a licensed expert advisor.
Trusted by Entrepreneurs Nationwide
See what our clients have to say about their experience
James R.
Freelance Consultant
"Finally found a plan that fits my freelance lifestyle — affordable and comprehensive."
Linda P.
Small Business Owner
"Saved over $350/month switching through Apex. The process was incredibly simple."
David K.
Independent Contractor
"They made the process fast, simple, and stress-free. Highly recommend!"
Sarah M.
Digital Entrepreneur
"The personalized service made all the difference. My advisor took time to understand my unique needs."
Michael T.
Business Owner
"Best insurance decision I've made. Great coverage at a price that works for my business."
Rachel W.
Self-Employed Professional
"Apex made switching insurance so easy. No hassle, no confusion, just great service."
James R.
Freelance Consultant
"Finally found a plan that fits my freelance lifestyle — affordable and comprehensive."
Linda P.
Small Business Owner
"Saved over $350/month switching through Apex. The process was incredibly simple."
David K.
Independent Contractor
"They made the process fast, simple, and stress-free. Highly recommend!"
Sarah M.
Digital Entrepreneur
"The personalized service made all the difference. My advisor took time to understand my unique needs."
Michael T.
Business Owner
"Best insurance decision I've made. Great coverage at a price that works for my business."
Rachel W.
Self-Employed Professional
"Apex made switching insurance so easy. No hassle, no confusion, just great service."
Health Insurance You Can Count On
At Apex Financial Insurance, we specialize in helping self-employed professionals and small business owners find affordable, high-quality health coverage. Our licensed advisors simplify the process — with honest guidance, personalized recommendations, and dedicated support every step of the way.
About Willis Hicks
Hi, I'm Willis Hicks, and my mission is simple: to help families and individuals feel protected, cared for, and confident in their health and financial security.
I know firsthand how overwhelming life can be when unexpected events strike. I lost my wife, and facing medical bills and coverage gaps was one of the hardest experiences of my life. That personal struggle taught me a lesson that changed everything: no one should have to face the fear of inadequate health insurance or financial insecurity alone.
That's why I became an insurance professional. Every day, I guide people through what can feel like a confusing, frustrating system, helping them find coverage that actually works when they need it most. I take the time to understand your unique situation, your family's needs, and your goals — because insurance isn't just about policies; it's about people.
When you work with me, you're not just getting an insurance agent. You're gaining an advocate who genuinely cares, who will stand beside you and help you make decisions with confidence, knowing that your health and your family's future are protected.
Because life is unpredictable, but with the right coverage, you can face it with peace of mind. Let's make sure you're not just covered — let's make sure you're truly protected.
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Get Your Free Health Insurance Quote
Get a QuoteFrequently Asked Questions
Get answers to common questions about our health insurance services
Do I qualify if I'm self-employed?
Yes — our plans are specifically tailored for self-employed professionals and business owners. We understand the unique insurance needs of entrepreneurs.
Are these marketplace plans?
No — these are private plans offering better flexibility and often lower premiums than marketplace options. We work with top-rated insurance providers to give you more choices.
Can I add family members to my plan?
Absolutely. Family coverage options are available for most plans. You can include your spouse, children, and other eligible dependents.
What's the cost of getting a quote?
Completely free. There's no obligation to purchase anything. Our licensed advisors will help you compare plans and find the best coverage for your needs at no cost to you.
How quickly can I get covered?
Once you select a plan, coverage can typically begin within 1-15 days, depending on the provider and your enrollment date. Our advisors will guide you through the timeline.
Ready to Find the Right Health Plan for You?
Join thousands of business owners saving on premium health coverage with Apex Financial Insurance